Senior Content Strategist (Headless CMS & Digital Experience)

For our client, a global leader in the chemical industry, we are looking for an experienced Content Strategist to join a large-scale digital transformation initiative. In this role, you will be responsible for defining and driving the content strategy across a global digital ecosystem, ensuring content aligns with business objectives, delivers a consistent user experience, and effectively engages target audiences.

You will work closely with cross-functional business, marketing, and technical stakeholders to establish scalable content governance, optimize digital content operations, and support the evolution of modern digital platforms powered by a headless CMS.

Senior Content Strategist (Headless CMS & Digital Experience)

Your responsibilities

• Develop and implement a comprehensive content strategy aligned with business goals and user needs.
• Define content standards, governance processes, workflows, and success metrics in collaboration with cross-functional teams.
• Establish and maintain content governance policies covering the entire content lifecycle, including review, approval, maintenance, and archiving.
• Continuously improve content quality, consistency, and operational efficiency.
• Partner with business, marketing, and technical teams to deliver content initiatives aligned with organizational objectives and brand guidelines.
• Design and implement scalable content structures within the CMS environment.
• Ensure consistent messaging across digital channels and customer touchpoints.
• Provide guidance and best practices on content governance and content management.
• Monitor content performance and analyze KPIs to identify optimization opportunities.
• Support the complete content lifecycle, from planning and creation through maintenance, optimization, and retirement.
• Promote a data-driven approach to improve content effectiveness and user engagement.
• Manage and optimize content processes within a headless CMS environment.
• Maintain content models, taxonomy, and metadata standards to enable content reuse and scalability.
• Conduct regular audits of content governance processes and CMS usage.
• Support the implementation of new digital platforms while ensuring compliance with established standards.
• Collaborate with technical teams to ensure seamless CMS integration and platform performance.
• Deliver onboarding sessions and training for content authors and business users.
• Stay up to date with industry trends and emerging technologies, recommending improvements where appropriate.

Our requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5–7 years of experience in content strategy, content governance, and digital content management.
• Strong knowledge of web content best practices, including SEO, accessibility, UX, and content design.
• Proven experience collaborating with diverse stakeholder groups and leading complex content initiatives.
• Hands-on experience with headless CMS platforms and modern content management practices.
• Excellent writing, editing, and proofreading skills with exceptional attention to detail.
• Strong communication and interpersonal skills, with the ability to work effectively with both business and technical teams.
• Analytical mindset with excellent problem-solving abilities.
• Experience making data-driven decisions and effectively prioritizing work in a fast-paced environment.
• Strong organizational and project coordination skills.

Aplikuj