CRM Specialist - Customer Offers and Promotions

• Build and execute promotional campaigns across email, app, and push channels.
• Manage the end-to-end process from briefing and creative coordination to QA and reporting.
• Ensure targeting accuracy based on segmentation and purchase behavior.
• Track campaign performance, analyze results, and recommend optimizations.
• Implement marketing automation workflows and testing scenarios.
• Coordinate the planning and execution of loyalty offers and customer promotions across multiple markets.
• Partner with Commercial and Category teams to align offers with business priorities, category objectives, and seasonal strategies.
• Translate commercial initiatives into personalized customer propositions within CRM channels (email, app, push, SMS).
• Lead the Test & Learn agenda for CRM and loyalty - design test hypotheses, segmentation, control groups, and success metrics.
• Consolidate campaign results and provide actionable insights to commercial and marketing leadership.
• Track campaign efficiency (open rates, redemption, incremental sales, ROI) and recommend optimizations.
• Ensure proper targeting logic and automation flow setup within CRM tools.
• Maintain a clear overview of active and planned offers across markets to ensure governance and consistency.
• Support data and analytics teams in enhancing CRM dashboards and reporting accuracy.

GI Group Poland is acting as an Employment Agency in relation to this vacancy.

• Bachelors degree.
• 3-5 years of experience in CRM and customer marketing, ideally in retail, FMCG, or loyalty-driven environments.
• Hands-on experience with CRM and automation platforms (ideally Synerise).
• Strong understanding of segmentation, A/B testing, and campaign analytics.
• High attention to detail and excellent coordination skills.
• Analytical mindset with a focus on measurable results.
• Strong communication and collaboration skills.

• Work in a leading retail organization trusted by millions of consumers across Europe.
• Competitive salary and clear opportunities for career growth.
• Access to a comprehensive benefits platform.
• Discounts on company products - enjoy your favorite items at even better prices.
• A wide range of training programs, courses, and webinars to support continuous learning.
• Opportunities to improve language skills and collaborate in an international environment.
• Financial recognition for loyalty, including jubilee awards, additional days off, and special discounts for long-term employees.
• A supportive and collaborative work culture that values expertise and knowledge sharing.