Loyalty & CRM Manager (m/f)

We are looking for an experienced Loyalty & CRM Manager to independently lead the launch and development of a new loyalty programme across multiple European markets. You will own the strategy, design and execution - shaping mechanics, defining journeys and driving engagement through data‑driven CRM initiatives. This autonomous role works cross‑functionally and uses advanced CRM tools to deliver personalised, scalable customer experiences across all markets.GI Group Poland is acting as an Employment Agency in relation to this vacancy.ZAKRES OBOWIĄZKÓW:
Job Responsibilities

- Execute the loyalty and CRM strategy aligned with business objectives
- Optimise program mechanics, customer benefits, journeys and engagement flows
- Lead end‑to‑end delivery of loyalty campaigns, promotions and CRM communications
- Manage CRM platforms, data quality, segmentation, targeting and automation
- Analyse performance and customer behaviour to drive continuous optimisation
- Oversee partnership operations with focus on compliance and commercial effectiveness
- Introduce modern loyalty innovations and best‑practice approaches
- Ensure high‑quality CRM execution including QA and timely delivery
- Collaborate across Marketing, Product, Digital, IT, Customer Service and Operations
- Work with Analytics to measure impact, validate hypotheses and refine strategies

GI Group Poland is acting as an Employment Agency in relation to this vacancy.
WYMAGANIA:

Requirements

- Proven experience in designing and optimising loyalty programmes, including reward and commercial modelling
- Strong background in customer engagement and incentive initiatives in retail, e‑commerce or consumer sectors
- Hands‑on CRM expertise and solid understanding of CRM operations
- Ability to turn customer insights into segmentation, personalisation and programme improvements
- Advanced analytical skills and strong data interpretation capabilities
- High digital literacy across CRM, data and engagement technologies
- Strong stakeholder management and cross‑functional collaboration skills
- Strong project management skills across planning, execution and reporting
- Agile mindset with adaptability and iterative ways of working
- Fluency in English and Polish

OFERUJEMY:

Offer

- Work in a leading European retail organisation trusted by millions of customers
- Supportive, collaborative work culture that values expertise and knowledge sharing
- Stable employment under an employment contract
- Hybrid work model with around 3 office days per month in Poznań
- Reimbursement of travel costs for on‑site days
- Competitive salary with clear opportunities for professional growth
- Access to a comprehensive benefits platform and employee discounts
- Wide range of training programmes, courses and webinars supporting continuous development
- Opportunities to improve language skills and collaborate in an international environment
- Financial recognition for loyalty, including jubilee awards, extra days off and long‑term benefits

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